B2B Cold Email & Lead Generation
Outbound BD plans, writes, and runs cold email programs for B2B teams who need a reliable stream of sales conversations, not a list of unopened sends. Strategy, infrastructure, and copy, managed end to end by a senior operator.
Upwork Top Rated
Run personally by the founder, Abdullah Al Masum. More about the founder.
Core services
Four disciplines, handled by one specialist, so nothing falls through the cracks between strategy and send.
Fully managed cold email programs that turn a defined ICP into booked sales conversations.
Learn moreICP definition and verified, enriched prospect lists, sourced and refreshed on an ongoing basis, not a one-time export.
Learn moreDedicated sending domains, mailboxes, and authentication setup, isolated from your primary domain and warmed before use.
Learn moreOngoing monitoring and protection of sender reputation for domains already sending: diagnosis, remediation, and continuous tracking.
Learn moreWhy cold email fails
It is rarely the product. It is usually one of these six things.
Invalid and risky addresses bounce, and bounces burn a sending domain fast. We verify every list before the first email goes out.
Emailing everyone with the right job title wastes volume on people who will never buy. Tight targeting means fewer sends and more replies.
Templated emails read like templates. Every sequence is written for one audience and tested in several variants.
Sending from your main domain, or without SPF, DKIM and DMARC, puts your company email at risk. Outreach runs on separate, authenticated domains.
Too much volume per inbox and no ongoing warm-up teach providers to filter you. We cap volume and spread it across warmed inboxes.
Deliverability drifts quietly. We track bounces, replies and inbox placement continuously and fix problems before a domain burns.
Results
Selected results from Abdullah Al Masum's independent client work, the same discipline every Outbound BD engagement runs on.
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Sustained campaign performance on Instantly: 5.6K sent, a platform-reported 83.9% open rate, and a 2.7% reply rate over roughly three months, generating 25 sales opportunities.
Platform-assigned monetary value hidden because it is not verified revenue.
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An Instantly inbox-placement test: 3,980 test emails were sent, and 3,907 of the 3,975 received reached the inbox (98.29%) in this specific test, broken down by sender/recipient provider pairing.
One specific test result, not a guaranteed or typical outcome for every campaign or provider pairing.
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127,149 sequences started, generating 140 sales opportunities.
An exceptional individual result, not a typical or guaranteed outcome. Most campaigns perform closer to the other examples shown here. Platform-assigned monetary value hidden because it is not verified revenue.
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42 of 42 warm-up emails landed in the inbox, with 0 saved from spam.
Outbound BD's own client case studies are published as engagements complete and clients approve the figures.
See all results →How we work
Every engagement runs through the same stages, so you always know what's happening and why.
We map your ideal-customer profile and offer with your team, then source and verify a prospect list that matches it.
We stand up dedicated sending domains and inboxes, authenticate them, and warm them before anything goes out.
We write your sequences and go live, testing subject lines, angles, and offers against real reply data.
We monitor deliverability and reply signals on every send, and reallocate volume toward what's converting.
Client Feedback
Founder Abdullah Al Masum's individual track record on cold email campaigns, deliverability, and outreach infrastructure, transcribed verbatim from real Upwork and Fiverr reviews.
“Great freelancer. Excellent work on cold email campaigns. We had 60 inboxes and all of them had a 95%+ health score, and over a 50% open rate. Very good!”
“Masum was very good to work with. He provided us with many technical details we could not have received without his knowledge and experience. I probably asked more questions than the average customer and he was always professional and very responsive. I would definitely recommend him and work with him again.”
Pricing
Managed programs from $499 a month, plus a one-time setup.
Domains, mailboxes and sending tools are not included; their providers bill you directly.
Tell us about your ICP and goals on a 30-minute call. We'll tell you honestly whether cold email is the right channel for you.