B2B Cold Email & Lead Generation
Outbound BD plans, writes, and runs cold email programs for B2B teams who need a reliable stream of sales conversations — not a list of unopened sends. Strategy, infrastructure, and copy, managed end to end by a senior operator.
No purchased lists. No spray-and-pray. Every send is targeted, reviewed, and accountable to a real pipeline number.
Upwork Top Rated
Run by the founder himself, Abdullah Al Masum — more about the founder.
Core services
Four disciplines, run together by one team, so nothing falls through the cracks between strategy and send.
Fully managed cold email programs that turn a defined ICP into booked sales conversations.
ICP definition and verified, enriched prospect lists — sourced and refreshed on an ongoing basis, not a one-time export.
Dedicated sending domains, mailboxes, and authentication setup — isolated from your primary domain and warmed before use.
Ongoing monitoring and protection of sender reputation for domains already sending — diagnosis, remediation, and continuous tracking.
How we work
Every engagement runs through the same stages, so you always know what's happening and why.
We map your ideal-customer profile, offer, and competitive position in a working session with your team.
We source and verify your prospect list, stand up dedicated sending infrastructure, and write your first sequences.
Sequences go live on a warmed, monitored inbox setup. Every send is tracked against deliverability and reply signals.
We test subject lines, angles, and offers against real reply data, and reallocate volume toward what's converting.
Results
Selected results from Abdullah Al Masum's independent client work — the same discipline every Outbound BD engagement runs on.
Click to enlarge
Sustained campaign performance on Instantly — 5.6K sent, a platform-reported 83.9% open rate, and a 2.7% reply rate over roughly three months, generating 25 sales opportunities.
Platform-assigned monetary value hidden because it is not verified revenue.
Click to enlarge
An Instantly inbox-placement test — 3,980 test emails were sent, and 3,907 of the 3,975 received reached the inbox (98.29%) in this specific test, broken down by sender/recipient provider pairing.
One specific test result — not a guaranteed or typical outcome for every campaign or provider pairing.
Outbound BD's own client case studies are published as engagements complete and clients approve the figures.
See all results →Client Feedback
Founder Abdullah Al Masum's individual track record on cold email campaigns, deliverability, and outreach infrastructure — transcribed verbatim from real Upwork and Fiverr reviews.
“Great freelancer. Excellent work on cold email campaigns. We had 60 inboxes and all of them had a 95%+ health score, and over a 50% open rate. Very good!”
“Masum was very good to work with. He provided us with many technical details we could not have received without his knowledge and experience. I probably asked more questions than the average customer and he was always professional and very responsive. I would definitely recommend him and work with him again.”
Pricing guidance
Every engagement is scoped on a call — these are transparent starting figures, not instant checkout prices.
+ $199 one-time setup
+ $349 one-time setup
+ $599 one-time setup
Tell us about your ICP and goals on a 30-minute call. We'll tell you honestly whether cold email is the right channel for you.