How it works
One connected program, from discovery to reporting
Every engagement runs through the same seven stages. Here's what happens at each one, and what we need from you along the way.
- 01
Discovery
We start with a working session to understand your product, ICP, competitive position, and what a qualified conversation looks like for your team. This shapes everything that follows, from targeting criteria to messaging angle.
- 02
Targeting
We define firmographic and technographic targeting criteria, then research and verify a prospect list matched to it — no purchased or recycled data. Lists are checked for accuracy and refreshed as your ICP evolves.
- 03
Infrastructure
Dedicated sending domains and mailboxes are provisioned and isolated from your primary company email, with SPF, DKIM, and DMARC configured before anything sends. Mailboxes move through a staged warm-up period rather than jumping straight to full volume.
- 04
Copy
Multi-step sequences are written by senior strategists, grounded in your positioning, prior customers, and voice. You review and approve messaging before anything goes live — nothing sends without your sign-off.
- 05
Campaign launch
Sequences go live on the warmed, monitored infrastructure built in the previous stage. Every send is tracked against deliverability and reply signals from day one.
- 06
Optimization
We test subject lines, angles, and offers against real reply data, and reallocate volume toward what's converting. Adjustments happen on an ongoing basis, not just at a single review point.
- 07
Reporting
You get a plain-English weekly readout: what went out, what came back, and what's booked on your calendar — not a black-box dashboard of vanity metrics.
Getting started
What we need from you
- Join the initial discovery session and share context on your ICP, past customers, and positioning
- Approve a sending domain setup separate from your primary company domain
- Review and sign off on messaging before sequences go live
- Provide CRM or calendar access so booked meetings land in your pipeline
- Stay reachable for questions that come up as sequences are tested and refined
- Flag any changes to your offer, pricing, or target market as they happen
Ready to get started?
Tell us about your ICP and goals on a 30-minute call. We'll tell you honestly whether cold email is the right channel for you.