Service
Email Deliverability
Ongoing monitoring and protection of sender reputation for domains that are already sending — so a program that's landing in the inbox today keeps landing there next quarter, not just at launch.
Where this breaks without help
Problems this service solves
Sequences that used to land now don't
Inbox placement can degrade gradually, with no single obvious cause, until reply rates drop off.
Bounce or complaint rates are climbing
Rising negative signals without a clear diagnosis put your whole sending program at risk.
A prior vendor damaged reputation
Recovering domain trust after a previous in-house or agency mistake takes a deliberate remediation plan, not just pausing and hoping.
No ongoing monitoring in place
Without continuous tracking, deliverability problems are usually caught only after volume has already dropped.
Ideal fit
Is this the right service for you?
Good fit if
- You're already sending cold email — through us or in-house — and need deliverability specifically diagnosed or protected
- You want continuous monitoring rather than a one-time fix
- You're willing to share sending logs and platform access for an accurate audit
Not a fit if
- You're not yet sending any cold email — see Email Infrastructure to get set up first
- The issue is primarily about copy or targeting rather than technical deliverability
What's included
Deliverables
Everything that's part of this service, from day one through ongoing delivery.
Deliverability audit
A full review of domains, mailboxes, and authentication records against current best practice.
Bounce & complaint monitoring
Ongoing tracking with automatic volume pull-back if negative signals rise.
Blocklist monitoring
Continuous checks across major blocklists, with alerts on any listing.
Remediation plan
Specific fixes for authentication, warm-up pacing, or content issues identified in the audit.
Inbox placement checks
Ongoing visibility into where your sends are actually landing.
Domain health reporting
Regular reporting on the state of every sending domain.
How it works
Process
A disciplined, repeatable sequence for this service — so you always know what's happening and why.
- 01
Audit
We review your current domains, mailboxes, authentication, and send history.
- 02
Diagnose
We identify the specific cause behind declining reply or inbox-placement signals.
- 03
Remediate
We fix authentication, adjust pacing, and re-warm affected mailboxes as needed.
- 04
Monitor continuously
Bounce, complaint, and blocklist signals are tracked on an ongoing basis, not just at the start.
Getting started
What we need from you
- Access to sending platform and domain settings for an accurate audit
- Recent send history or logs, where available (bounces, complaints, replies)
- Willingness to pause or reduce volume temporarily if remediation requires it
- A technical contact who can implement DNS or authentication changes
FAQ
Common questions
How quickly can you diagnose an issue?
Initial audit findings are typically available within the first week of access, though the underlying cause and the right fix depend on what the audit uncovers.
What usually causes deliverability to drop?
Common causes include authentication drift, sending volume outpacing mailbox warm-up, rising spam complaints, or a domain landing on a blocklist. The audit identifies which apply to you.
Does this include a review of our email copy?
The core focus is technical deliverability, but if content patterns are contributing to spam placement, that's flagged as part of the audit.
Is monitoring ongoing or a one-time check?
Monitoring runs continuously for the duration of the engagement — bounce, complaint, and blocklist signals are tracked on an ongoing basis, not just at kickoff.
Ready to talk about email deliverability?
Tell us about your ICP and goals on a 30-minute call. We'll tell you honestly whether cold email is the right channel for you.