Outbound BD

Results

Real evidence, published honestly

We only publish a metric once the client who ran the campaign has reviewed and approved it. Here's what real evidence exists today, and how each future case study will be added.

Available today

Selected results from Abdullah Al Masum's independent client work

The same discipline every Outbound BD engagement is run on — campaign performance, inbox-placement tests, and sender infrastructure, each shown on its own terms.

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    Campaign performanceInstantly

    Sustained campaign performance on Instantly — 5.6K sent, a platform-reported 83.9% open rate, and a 2.7% reply rate over roughly three months, generating 25 sales opportunities.

    Platform-assigned monetary value hidden because it is not verified revenue.

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    Inbox placement & deliverabilityInstantly

    An Instantly inbox-placement test — 3,980 test emails were sent, and 3,907 of the 3,975 received reached the inbox (98.29%) in this specific test, broken down by sender/recipient provider pairing.

    One specific test result — not a guaranteed or typical outcome for every campaign or provider pairing.

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    Campaign performanceInstantly

    A second, smaller campaign on Instantly — 759 sequence sends, a platform-reported 98% open rate, and 17 sales opportunities generated.

    Platform-assigned monetary value hidden because it is not verified revenue.

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    Campaign performanceInstantly

    127,149 sequence starts generated 140 opportunities. Instantly reported a 78.65% Positive Reply Rate among replies—not an overall campaign reply rate.

    An exceptional individual result, not a typical or guaranteed outcome — most campaigns perform closer to the other examples shown here. Platform-assigned monetary value hidden because it is not verified revenue.

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    Infrastructure & sender healthSmartlead

    Sender warm-up health on Smartlead — 42 of 42 warm-up emails landed in the inbox in this snapshot, with zero flagged as spam, the kind of ongoing infrastructure monitoring every managed inbox gets.

Case studies

Added as engagements complete

We only publish figures once a client has reviewed and approved them. Here's the format each case study will follow.

B2B SaaSPlaceholder
Reply rate
Positive replies
Meetings booked

Real client results will appear here once a campaign is complete and the client has approved them for publication.

Professional ServicesPlaceholder
Reply rate
Positive replies
Meetings booked

Real client results will appear here once a campaign is complete and the client has approved them for publication.

Manufacturing & IndustrialPlaceholder
Reply rate
Positive replies
Meetings booked

Real client results will appear here once a campaign is complete and the client has approved them for publication.

Client feedback

Verified client feedback from Abdullah Al Masum

  • Reviewed on Upwork

    Great freelancer. Excellent work on cold email campaigns. We had 60 inboxes and all of them had a 95%+ health score, and over a 50% open rate. Very good!

    Verified client feedback from Abdullah Al MasumCold Email Campaigns
  • Reviewed on Fiverr

    Masum was very good to work with. He provided us with many technical details we could not have received without his knowledge and experience. I probably asked more questions than the average customer and he was always professional and very responsive. I would definitely recommend him and work with him again.

    Verified client feedback from Abdullah Al MasumCold Email Infrastructure
  • Reviewed on Upwork

    Masum was a pleasure to work with -- we had the challenging task of establishing multiple domains for cold outreach for a SaaS startup and Masum handled everything, including gathering leads, setting up the platform (Instantly), and managing the outreach. Hit some snafus with deliverability.. the only downside, but not preventable. Overall he was a pleasure to work with.

    Verified client feedback from Abdullah Al MasumInstantly.AI Setup & Email Outreach Optimization
  • Reviewed on Fiverr

    Excellent experience working together. Communication was clear, delivery was on time, and the quality of work met expectations. Professional, responsive, and easy to collaborate with. Would recommend and work together again.

    Verified client feedback from Abdullah Al MasumRepeat Client · Cold Emails
  • Reviewed on Upwork

    This is out 6th project with Masum. Great work and responsiveness as always

    Verified client feedback from Abdullah Al MasumAI Email Campaign Specialist — Saleshandy / Instantly
  • Reviewed on Fiverr

    Amazing as always. really wants to help, always available to make changes. highly recommend.

    Verified client feedback from Abdullah Al MasumRepeat Client · Cold Emails

Have a campaign we ran together?

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