Service
Cold Email Outreach
A fully managed cold email program that turns a defined ideal-customer profile into booked sales conversations. We handle targeting, copy, sending infrastructure, and reply triage as one connected system, not four disconnected vendors.
Where this breaks without help
Problems this service solves
Pipeline depends too heavily on inbound
Referrals and inbound leads are unpredictable. Cold email adds a channel your team can plan revenue around.
A past attempt hurt your domain
Generic blasts from a shared or unwarmed domain can tank deliverability for months. We rebuild on isolated, dedicated infrastructure.
No bandwidth to run it properly
Research, copy, sending, and monitoring each take real time. Doing all four well at once is a full-time job most teams don't have spare.
Past agencies sent generic blasts
Unqualified volume wastes your sales team's time. We triage every reply before it reaches your calendar.
Ideal fit
Is this the right service for you?
Good fit if
- You sell a defined B2B product or service with a clear ideal-customer profile
- You have a repeatable sales process ready to receive booked meetings
- You want a managed program run by strategists, not software you operate yourself
Not a fit if
- You don't yet have a clear target customer or offer — positioning needs to come first
- You sell direct to consumers rather than businesses
- You're looking for a fixed volume or reply-rate commitment regardless of market fit
What's included
Deliverables
Everything that's part of this service, from day one through ongoing delivery.
ICP & messaging brief
A written definition of who we're targeting and why your offer fits their problem.
Verified prospect list
Contacts researched and matched to your ICP — no purchased or recycled data.
Dedicated sending infrastructure
Domains and mailboxes isolated from your primary company email, warmed before use.
Multi-step sequences
Copy written by senior strategists, reviewed and approved by you before anything sends.
Reply triage & booking
Every reply is read by a human. Qualified conversations go straight onto your calendar.
Weekly reporting readout
A plain-English summary of what went out, what came back, and what's booked.
How it works
Process
A disciplined, repeatable sequence for this service — so you always know what's happening and why.
- 01
Discover
We map your ICP, offer, and competitive position in a working session with your team.
- 02
Build
We source and verify your prospect list, stand up sending infrastructure, and write your first sequences.
- 03
Launch
Sequences go live on a warmed, monitored inbox setup, tracked against deliverability and reply signals.
- 04
Optimize & report
We test angles against real reply data and send you a weekly readout of what's working.
Getting started
What we need from you
- Willingness to set up a sending domain separate from your primary company domain
- A point of contact who can approve messaging before it goes live
- Background on your ICP, past customers, and positioning
- CRM or calendar access so booked meetings land in your pipeline
FAQ
Common questions
How quickly can we expect results?
Most programs launch within two to three weeks of kickoff, covering ICP definition, list build, and infrastructure warm-up. Reply and meeting volume typically builds over the following weeks as sequences are tested and refined — the exact pace depends on your market and list size.
Do you write the copy, or do we?
Our strategists write every sequence, working from your positioning, prior customers, and voice. You review and approve messaging before anything goes live.
How many sequences run at once?
It depends on how many ICP segments you have. Most programs start with one or two core sequences and expand once we know what resonates.
Is cold email compliant with GDPR and CAN-SPAM?
Sequences are built around legitimate-interest targeting, clear sender identification, and one-click opt-out from the first draft, adapted by region as needed.
Ready to talk about cold email outreach?
Tell us about your ICP and goals on a 30-minute call. We'll tell you honestly whether cold email is the right channel for you.